Product Discovery: Tools and Best Practices to Evolve Your Business Through the Integration of New Features
Issue #10 // June
Highlights
Subito.it and Belka Share Their Case Studies: UX and UI to Improve Product Conversions and Create New Business Opportunities
"Product Discoverability" is the process of identifying and validating opportunities to create new digital products or enhance existing ones, effectively balancing user needs, market trends, and technological possibilities. When performed continuously, it becomes a crucial factor for competitiveness. We discussed this with a product company (Subito.it) and a design studio (Belka) during the 36th public UX TALK organized by POLI.design.
Article
How to Conduct UX Research Without Direct Access to Users — Vitaly Friedman
UX Research can become a mix of biases, assumptions, and simulations if done superficially. However, even when constrained by legal restrictions, prohibitive costs, or a lack of users, there are alternative methods to identify potential problems in our products and make the best use of available resources.
Readings
Only 30 seconds to reject your portfolio?
Matej Latin explains what are the most common mistakes that UXers should avoid to pass the first selection of interviews.
Readings
Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
by Teresa Torres (2021)
In her book, Torres highlights how to successfully implement a continuous process of Product Discoverability: it needs to become a ritual, adopting the right mindset. Many Design Teams use new frameworks, tools and methodologies, hoping to find the key to product success, but in order to obtain an impact it is necessary not only to change tactics but mostly the team’s mindset.
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XDA News
March 2025
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Settembre - Novembre 2024
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